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Quarterly Beverage Tracker First Quarter 2016: Italy; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker First Quarter 2016: Italy; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Summary

Sales of soft drinks declined very marginally, with losses across most major categories again off-set by gains in packaged water, driven in particular by the strong performance of still variants in modern retail. In Q1-16 alcoholic drinks declined suffering from a fall in consumer confidence in response to the slowdown in economic recovery. Q1-16 has seen a continued disaffection towards standard white milk, with progressive switch towards special milks and alternative dairy drinks.

Key Findings

 In soft drinks, PL brands lost shares within modern retail principally driven by a significant reduction in promotional support by the retailers.

 The shift towards off-premise continues, with beer in particular benefiting from the growing trend towards less structured meals at home, owing to its perception as a more versatile and informal beverage choice.

 Price promotions continued to drive sales within ambient standard milk - which still accounts for at least two thirds of dairy drinks volume sales in Italy

 Extensive advertising support by the leading players, also contributed to the positive development of the hot beverage category.

Synopsis

Canadean’s Italy Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

 Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

 Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

 An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

 Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

 Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

 Update on important soft drinks corporate activity

 Quarterly selected retail price movements for key brands by category covering the most recent five quarters

 Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons To Buy

 Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning

 Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives

 Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

 View a selection of the key quarterly new soft drinks product launches and identify competitor activity

 Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation


1.1 . At A Glance
1.2 . Highlights
1.3 . Market Drivers
1.4 . Market Trends
1.5 . Soft Drinks
1.5.1 .Packaged Water
1.5.2 .Bulk/HOD Water
1.5.3 .Carbonates
1.5.4 .Enhanced Water
1.5.5 .Flavoured Water
1.5.6 .Juice
1.5.7 .Nectars
1.5.8 .Still Drinks
1.5.9 .Squash/Syrups
1.5.10 .Iced/RTD Tea Drinks
1.5.11 .Iced/RTD Coffee Drinks
1.5.12 .Sports Drinks
1.5.13 .Energy Drinks
1.6 . Alcoholic Drinks
1.6.1 .Alcoholic Drinks
1.7 . Dairy Drinks
1.7.1 .Dairy Drinks
1.8 . Hot Beverages
1.8.1 .Hot Beverages
1.9 . Soft Drinks Quarterly Update
1.9.1 .Industry News
1.9.2 .Distribution News
1.10 . New Products & Photo Shots
1.11 . Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance
1.12 . Data Tables
1.13 . Pricing Tables
List of Tables
Table 1: Italy at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 9: Selected Retail Price Movements, 2015-2016

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