Quarterly Beverage Tracker – Third Quarter 2016 Hungary
The rapid expansion of Private Label (PL) products in food retailing stopped in the first half of the year. The market position of branded products in Hungary strengthened, as bottlers have broadened their product portfolio with new products. PL performance is quite stable in the Hungarian soft drinks market. There were no major changes in the last quarter when compared to previous quarters regarding market share within the different categories. The trend of flavor innovation has continued but has slowed down over the last year in some of the soft drinks categories. Carbonates, juice and squash/syrups are well-established, with consumers preferring traditional and mostly single
The importance of hydration is spread in all media especially in the summer time which could be a factor for the growth of packaged water.
This summer the Olympic Games was a good opportunity for sports drinks bottlers to promote the total category through their brands.
The popularity of carbonated flavored water is growing faster mainly because these products are cheaper than the still equivalents.
Total hot beverages has showed a stable performance in Q3-16 in contrast to Q3-15.
Canadean’s Hungary Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our Q3 special focus update on the latest trends in soft drinks flavors and innovation
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives
Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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