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Quarterly Beverage Tracker Second Quarter 2015: Greece

Quarterly Beverage Tracker Second Quarter 2015: Greece

Summary

The Greek economy continues to be in a terrible state, impacting beverage consumption. Unfavourable weather conditions have also not helped beverage consumption this quarter. Tourism is on the up, which is set to increase consumption as well as sustaining VAT. The dominant white milk category has seen the biggest losses out of all the dairy categories.

Key Findings

The only category to show growth was nectars

Even PL products with their lower price have performed below the market

Alcoholic drinks mostly declined, though cider performed ahead of the market

The heaviest losses were seen in sports drinks, iced/rtd tea and coffee and juice; all categories in the premium price segment

Synopsis

Canadean’s Greece Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy

Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation


1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Iced/RTD Tea Drinks
1.6.9 Iced/RTD Coffee Drinks
1.6.10 Sports Drinks
1.6.11 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.11 New Products & Photo Shots
1.12 Focus On Private Label Soft Drinks
1.13 Data Tables
List of Tables
Table 1: Greece at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Private Label Soft Drinks, 2013-2015F
Table 4: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 8: Carbonates Market Trends - Million Liters, 2014-2015F
Table 9: Carbonates Market Trends - Million Unit Cases, 2014-2015F

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