Quarterly Beverage Tracker – Third Quarter 2016 Germany
Summary Mediocre weather with especially cold temperatures in the first half of July highly impacted the beverage industry with some players stating a catastrophic sales dip in July. August finally brought the long awaited summer with record temperatures, highly stimulating beverage consumption. The negative development due to mediocre weather spans all carbonated variants, even the previously rising still variants. Negative trend was seen in almost all the soft drink categories. Unfavorable weather conditions blocked growth in alcoholic and dairy drinks as well. Private Label has been under pressure throughout the year as brands and retailers running aggressive price promotions and consumer trends are working in favor of brands.
Key Findings Individual glass bottles (opposed to pool bottles) and smaller crates (six bottles instead of 12) are the latest trends within the packaged water category.
Innovation is desperately needed to propel the enhanced water from niche towards mainstream.
Price promotions once again remained aggressive in the carbonates category, with leading brands being occasionally discounted.
Flavored waters have become more popular amongst adult consumers, developing (not schorle drinks though) at the expense of still drinks.
Synopsis Canadean’s Germany Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our Q3 special focus update on the latest trends in soft drinks flavors and innovation
Reasons To Buy Gain an in-depth understanding of the most up-to-date trends in the Germany beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Germany to back your marketing initiatives
Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation