Quarterly Beverage Tracker – Third Quarter 2016 Finland
ACB volumes were down as beer, cider and FABs suffered badly from the impact of the changeable quarterly weather. Soft drinks categories when combined also disappointed, falling by a similar percentage to ACBs. Only niche categories like iced/RTD coffee drinks and enhanced water were able to counter the down trend whilst packaged water experienced a severe volume drop following a hopeful quarter two result.
Price deals managed to boost multi-serve demand, but single unit sales faltered within packaged water category.
Finnish consumers retained their skepticism towards beverages that are high in sugar content.
Within the carbonates category, cola remained as the leading flavor and slightly outperformed the market as a whole, as orange tended to pull the category down.
Slight growth of energy drinks was mainly driven by low-cost PL offerings.
Canadean’s Finland Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q3 special focus update on the latest trends in soft drinks flavors and innovation
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Finland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Finland to back your marketing initiatives
Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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