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Quarterly Beverage Tracker Fourth Quarter 2015: Denmark; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker Fourth Quarter 2015: Denmark; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Summary

The Danish commercial beverages market remained almost flat in quarter 4 and for the year overall. Low prices in domestic supermarkets and assumed falling Border shop sales supported the soft drinks market in Q4-15. Fierce price competition enabled consumers to afford more branded soft drinks products, with the notable exception of squash/syrups, where branded products cannot match PL on price. Whilst the festive period and price discounts encouraged increased consumption of lower volume alcoholic drinks categories, overall beer volumes continued to drop.

Key Findings

Carbonated packaged water remains in positive territory. This continues to be driven by the flavored segment and an assumed drop in Border sales

Post-mix sales are an indicator that on-premise consumption of carbonates may be growing

Non-alcoholic beers bucked the overall beer trend to record steep growth in the Quarter

Falling farm gate prices have pushed down prices for white milk in supermarkets, as the value of the market has fallen, despite a strong year for branded products

Synopsis

Canadean’s Denmark Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy

Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation


1.1.A Glance
1.2 Impact.The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Iced/RTD Tea Drinks
1.6.9 Iced/RTD Coffee Drinks
1.6.10 Sports Drinks
1.6.11 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Soymilk
1.8.5 Grain, Nut, Rice and Seed Milk Alternative Drinks
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.11 New Products & Photo Shots
1.12 Focus.Flavoured & Functional Waters
1.13 Data Tables
List.Tables
Table.Denmark.a Glance - Quarterly Performance and Latest Forecast 4
Table.Impact.The Economic Situation4
Table.Functional & Flavored Waters, 2013-2015 F
Table.Commercial Beverage Market Trends - Million Liters, 2015 P-2016 F
Table.Commercial Beverage Market Trends - Million Unit Cases, 2015 P-2016 F
Table.Soft Drinks Market Trends - Million Liters, 2015 P-2016 F
Table.Soft Drinks Market Trends - Million Unit Cases, 2015 P-2016 F
Table.Carbonates Market Trends - Million Liters, 2015 P-2016 F
Table.Carbonates Market Trends - Million Unit Cases, 2015 P-2016 F

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