Quarterly Beverage Tracker – Third Quarter 2016 Belgium

Quarterly Beverage Tracker – Third Quarter 2016 Belgium

Summary
A positive growth in the soft drinks market was a welcome change for the market participants. Extremely hot spikes of temperature for prolonged periods of time resulted in a positive influence on volumes in most categories. Consumers are returning to the open market style supermarkets to the detriment of hard discounters who lost volume. Estimated 2016 volumes across total consumption of all categories is expected to remain stable with a slight positive inclination.

Key Findings
Online purchase of food and drink sees increased growth.

Carbonated flavored water saw yet another strong quarter of growth.

Packaged water benefitted from the warmer weather as well as from being considered the healthiest drink available.

The excise duty on alcohol had a turbo effect on the decline of alcoholic drinks, particularly for spirits.

Synopsis
Canadean’s Belgium Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q3 special focus update on the latest trends in soft drinks flavors and innovation

Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives

Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation