Quarterly Beverage Tracker – Third Quarter 2016 Austria
Soft drinks declined in Q3-16 compared to Q3-15, when sales across all major categories benefited from record high temperatures; 2016 has therefore logically seen a downward adjustment in category volumes. Alcoholic drinks also reported decline during the quarter, principally driven by falling sales of beer, which lacked the boost to demand as a result of the exceptionally high temperatures recorded in Q3-15. Overall liquid dairy consumption declined during Q3-16 compared to Q3-15, mainly driven by decline in white milk consumption.
Food retailers performed ahead of non-food retailers, registering a nominal increase in sales compared to last year.
Within energy drinks and sports drinks PL brands continued to register positive growth.
Sales of soft drinks declined during the quarter with only sports drinks able to buck the negative trend, with all remaining categories facing losses.
Canadean’s Austria Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Our Q3 special focus update on the latest trends in soft drinks flavors and innovation
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives
Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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