Quarterly Beverage Tracker Second Quarter 2015: Argentina

Quarterly Beverage Tracker Second Quarter 2015: Argentina

Summary

The beverage industry has continued to contract in the first half of the year. With inflation also on the rise, consumer’s purchasing power has been worn away with price rises expected at around a quarter for beverages. Importation has been either suspended or limited due to a lack of demand in the country. With the presidential elections on the horizon nothing is set to change until after votes have been cast.

Key Findings

Sports drinks and carbonates managed positive growths despite poor economic conditions

Flavoured water is on the rise due to its affordability

The poor economic situation affected most categories, with import quotas mostly affecting energy drinks

Dairy products with a higher value have decreased compared to the cheaper white milk which was the only category to break even

Synopsis

Canadean’s Argentina Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Reasons To Buy

Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation