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Quarterly Beverage Tracker: Greece

Quarterly Beverage Tracker: Greece

SummaryThe Greece Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key FindingsPL brands performed above the market in most soft drinks categories with the exception of carbonates

Soft drinks returned to growth thanks to gains in packaged water, energy drinks, nectars and still drinks

Sales of alcoholic drinks declined by under 4% during the quarter; fortified wine, FABs, spirits, beer and wine continued to face losses, while cider continued to strongly outperform the market

SynopsisThe report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

A Q1-2015 special focus on recent trends and innovation in energy drinks

Reasons To BuyThe Greece Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance strategic planning

Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Greece to back your marketing initiatives

Canadean’s experienced ‘on the ground’ local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

Each quarter a Special Focus on a current industry ‘hot topic’ offers an informative analysis from our local consultants keeping you up-to-date with developments in the country


1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 HIGHLIGHTS
1.4 MARKET DRIVERS
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Iced/RTD Tea Drinks
1.6.9 Iced/RTD Coffee Drinks
1.6.10 Sports Drinks
1.6.11 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.11 FOCUS ON ENERGY DRINKS: RECENT TRENDS & INNOVATIONS
1.12 Data Tables
List of Tables
Table 1: Greece at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F

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