2015 Q2 Consumer Survey Data – USA – Ingredients
In Q2 2015 we surveyed 1,000 respondents in the USA about their attitude to ingredients across food, drinks, personal care, and household/laundry care. Questions included attentiveness to ingredient lists, preferred delivery formats, understanding of benefits, as well as perception of more than 100 common and on-trend ingredients.
Use our data to gain a comprehensive understanding of ingredient benefit awareness and perception.
Understand more about consumers’ preferred ingredient delivery systems, as well as which are perceived to be most effective.
Gain insight on the appeal of ingredient fortification vs natural attributes and claims.
Reasons To Buy
What on-trend food and drink ingredients do consumers believe to have the most positive nutritional benefit?
What on-trend personal and household care ingredients do consumers think are the most effective?
How much do consumers really understand about the benefits of popular ingredients?
Full list of questions asked about ingredients in Canadean Consumer’s 2015 Q2 global survey
Data provided in easy-to-use tables in Excel
Data provided by national average, gender, and age group
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