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2015 Q2 Consumer Survey Data – USA – Ingredients

2015 Q2 Consumer Survey Data – USA – Ingredients

Summary

In Q2 2015 we surveyed 1,000 respondents in the USA about their attitude to ingredients across food, drinks, personal care, and household/laundry care. Questions included attentiveness to ingredient lists, preferred delivery formats, understanding of benefits, as well as perception of more than 100 common and on-trend ingredients.

Synopsis

Use our data to gain a comprehensive understanding of ingredient benefit awareness and perception.

Understand more about consumers’ preferred ingredient delivery systems, as well as which are perceived to be most effective.

Gain insight on the appeal of ingredient fortification vs natural attributes and claims.

Reasons To Buy

What on-trend food and drink ingredients do consumers believe to have the most positive nutritional benefit?

What on-trend personal and household care ingredients do consumers think are the most effective?

How much do consumers really understand about the benefits of popular ingredients?

Key Highlights

Full list of questions asked about ingredients in Canadean Consumer’s 2015 Q2 global survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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