Peru Beer Market Insights Report 2015

1 Data Revisions Summary

2 Executive Summary

2.1 Executive Summary

3 Market Context

3.1 Market Context

3.2 Market Parameters Tables

3.3 Legislation and Taxation Tables

4 Market Background Briefing

5 Market Update

5.1 Market Commentary

5.2 New Products and Photo Shots

5.3 Packaging Trends

5.4 Beer Pricing Tables

5.5 Beer Data Tables

6 Brewer Profiles

7 Appendix

7.1 Disclaimer

7.2 Methodology & Product Definitions

7.3 Map

List of Tables

Table 1: Peru Population Size and Growth, 1986-2017F

Table 2: Latin America Population Size and Growth, 2004-2015F

Table 3: Peru Economic Indicators, 2006-2016F

Table 4: Latin America Commercial Beverage Consumption - Per Capita, 2004-2015F

Table 5: Latin America Commercial Beverage Consumption - Per Capita % Share, 2004-2015F

Table 6: Latin America Commercial Beverage Consumption - Per Capita Growth, 2005-2015F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2013

Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)

Table 12: Beer Key Facts

Table 13: Top 10 Beer Brands - Volume, 2012-2014

Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014

Table 15: Licensed Brand Owners and Licensees

Table 16: Beer Market Valuation (Local Currency), 2013-2015F

Table 17: Trade Margin Build-Up Model

Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015

Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015

Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F

Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F

Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F

Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F

Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F

Table 25: Beer Market Valuation (Local Currency), 2013-2015F

Table 26: Beer Consumption by Local Definition, 2011-2015F

Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F

Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F

Table 29: Beer Consumption by Type, 2011-2015F

Table 30: Beer Consumption by Geographic Scope, 2011-2015F

Table 31: Beer All Trademarks, 2010-2014

Table 32: Beer Brands by Local Definition, 2010-2014

Table 33: Beer Brands by Standard Price Segment, 2010-2014

Table 34: Beer Brands by Alcoholic Strength, 2010-2014

Table 35: Beer Brands by Type, 2010-2014

Table 36: Imported Brands by Origin, 2010-2014

Table 37: Beer Licensed Brands, 2010-2014

Table 38: Beer Trademark Owners, 2010-2014

Table 39: Beer Local Operators, 2010-2014

Table 40: Beer leading Brewers/Importers, 2010-2014

Table 41: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F

Table 42: Beer Distribution: On vs Off Premise, 2011-2015F

Table 43: Ajeper Brand Volumes 2010-2014

Table 44: AmBev Peru Brand Volumes 2010-2014

Table 45: Backus Y Johnston Brand Volumes 2010-2014

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2014

Figure 2: Beer Consumption by Pack Material/Type, 2014

Figure 3: Beer Distribution by Channel, 2014

Figure 4: Beer Consumption by Price Segment, 2014

Peru Beer Market Insights Report 2015

Summary

The beer market was driven by new brand launches, increasing market competitiveness, the World Cup 2014 in Brazil and a moderate economic increase among other things. A growing trend towards less structured meals at home is favoring the consumption of beer. Lager is still the dominant beer but craft beers have started taking back the market.

Key Findings

The beer market grew 2%

Beer is being encouraged as a beverage to drink at meal times

The premium segment has increased as the beer culture rises

A reduced disposable income should lead to more off-premise consumption

Synopsis

Canadean’s Peru Beer Market Insights 2015 Report provides a complete overview of the Peru beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014, with 2015 forecasts

2013-2015 selected on- / off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Peru beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Peru beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Peru beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects