Peru Beer Market Insights Report 2015
Summary
The beer market was driven by new brand launches, increasing market competitiveness, the World Cup 2014 in Brazil and a moderate economic increase among other things. A growing trend towards less structured meals at home is favoring the consumption of beer. Lager is still the dominant beer but craft beers have started taking back the market.
Key Findings
The beer market grew 2%
Beer is being encouraged as a beverage to drink at meal times
The premium segment has increased as the beer culture rises
A reduced disposable income should lead to more off-premise consumption
Synopsis
Canadean’s Peru Beer Market Insights 2015 Report provides a complete overview of the Peru beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on- / off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Peru beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Peru beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Peru beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
- 1 Data Revisions Summary
- 2 Executive Summary
- 2.1 Executive Summary
- 3 Market Context
- 3.1 Market Context
- 3.2 Market Parameters Tables
- 3.3 Legislation and Taxation Tables
- 4 Market Background Briefing
- 5 Market Update
- 5.1 Market Commentary
- 5.2 New Products and Photo Shots
- 5.3 Packaging Trends
- 5.4 Beer Pricing Tables
- 5.5 Beer Data Tables
- 6 Brewer Profiles
- 7 Appendix
- 7.1 Disclaimer
- 7.2 Methodology & Product Definitions
- 7.3 Map
- List of Tables
- Table 1: Peru Population Size and Growth, 1986-2017F
- Table 2: Latin America Population Size and Growth, 2004-2015F
- Table 3: Peru Economic Indicators, 2006-2016F
- Table 4: Latin America Commercial Beverage Consumption - Per Capita, 2004-2015F
- Table 5: Latin America Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
- Table 6: Latin America Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
- Table 7: Taxation Base
- Table 8: Historical Excise Rates of Beer
- Table 9: Legal controls on Beer
- Table 10: Tax Burden on Beer @ 5% Abv, 2013
- Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
- Table 12: Beer Key Facts
- Table 13: Top 10 Beer Brands - Volume, 2012-2014
- Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
- Table 15: Licensed Brand Owners and Licensees
- Table 16: Beer Market Valuation (Local Currency), 2013-2015F
- Table 17: Trade Margin Build-Up Model
- Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
- Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
- Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
- Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
- Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F
- Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F
- Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F
- Table 25: Beer Market Valuation (Local Currency), 2013-2015F
- Table 26: Beer Consumption by Local Definition, 2011-2015F
- Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F
- Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F
- Table 29: Beer Consumption by Type, 2011-2015F
- Table 30: Beer Consumption by Geographic Scope, 2011-2015F
- Table 31: Beer All Trademarks, 2010-2014
- Table 32: Beer Brands by Local Definition, 2010-2014
- Table 33: Beer Brands by Standard Price Segment, 2010-2014
- Table 34: Beer Brands by Alcoholic Strength, 2010-2014
- Table 35: Beer Brands by Type, 2010-2014
- Table 36: Imported Brands by Origin, 2010-2014
- Table 37: Beer Licensed Brands, 2010-2014
- Table 38: Beer Trademark Owners, 2010-2014
- Table 39: Beer Local Operators, 2010-2014
- Table 40: Beer leading Brewers/Importers, 2010-2014
- Table 41: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
- Table 42: Beer Distribution: On vs Off Premise, 2011-2015F
- Table 43: Ajeper Brand Volumes 2010-2014
- Table 44: AmBev Peru Brand Volumes 2010-2014
- Table 45: Backus Y Johnston Brand Volumes 2010-2014
- List of Figures
- Figure 1: Beer Leading Brewers/Importers, 2014
- Figure 2: Beer Consumption by Pack Material/Type, 2014
- Figure 3: Beer Distribution by Channel, 2014
- Figure 4: Beer Consumption by Price Segment, 2014
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