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Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube

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Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube

Summary

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a the two-in-one tube currently used for a hair styling product and considers how the format could cross over into other categories.

Key Findings

Discusses key features and packaging benefits of the L'Oréal Dual Stylers two-in-one tube format. Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.

Explores how this easy, hygienic, and engaging means of packaging and dispensing two complementary products could be applied to other product categories.

Synopsis

Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Two-in-One Flexible Tube takes a closer look at a pack format currently used for L'Oréal Dual Stylers hair styling cream-gel and considers how it could potentially cross over into other product categories.

Your key questions answered:

Why is the L'Oréal Dual Stylers two-in-one tube considered an interesting case for Seize+Adapt?

What are the key packaging benefits of this pack?

Which consumer trends has this packaging innovation capitalized on?

Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy

Use the Seize+Adapt series of case studies to inspire packaging innovation.

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover which product sectors this packaging innovation could potentially have application to create a point of difference.


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