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Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet

Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet

Summary

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a triple-compartment sachet, currently used for a liquid confectionery product, and considers how the format could cross over into other categories.

Key Findings

Discusses key features and packaging benefits of Squeeze Play liquid candy in a sachet with three resealable compartments. Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.

Explores how this convenient, portable pack combining several complementary products could be applied to other product categories.

Synopsis

Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet takes a closer look at a pack format currently used for Squeeze Play liquid candy and considers how it could potentially cross over into other product categories.

Your key questions answered:

Why is a sachet with three resealable compartments considered an interesting case for Seize+Adapt?

What are the key packaging benefits of this pack?

Which consumer trends has this packaging innovation capitalized on?

Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy

Use Seize+Adapt case studies to inspire packaging innovation.

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover which product sectors this packaging innovation could potentially have application to to create a point of difference.


Executive Summary
What is Seize+Adapt?
The packaging innovation – consumer engagement
Wider opportunities for a triple-compartment sachet
Appendix

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