Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Sachet With a Blister Pod
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
Discusses key features and packaging benefits of Benefit The Professional Instant Wipeout Mask in a sachet with a blister pod. Examines how this pack format taps into consumer trends within Canadean's Trend Sights framework.
Explores how this easy, hygienic, and engaging means of packaging and combining two complementary products could be applied to other product categories.
Seize+Adapt Case Study: Wider Opportunities for a Sachet With a Blister Pod takes a closer look at a pack format currently used for Benefit The Professional Instant Wipeout Mask and considers how it could potentially cross over into other product categories.
Your key questions answered:
Why is the Benefit The Professional sachet with blister pod considered an interesting case for Seize+Adapt?
What are the key packaging benefits of this pack?
Which consumer trends has this packaging innovation capitalized on?
Could this packaging idea work for my brands or products and give me an advantage over competitors?
Reasons To Buy
Use Seize+Adapt case studies to inspire packaging innovation.
Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.