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Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

Summary

Managing rising ingredient costs and the costs of complying with legislative changes will be key to success for FMCG companies over the next five years. Concerns surrounding lifestyle diseases and pollution are increasing among consumers, which stands as an opportunity for companies to maneuver their product positioning strategies for 2021. Furthermore, the majority of executives agree that fresh, natural, and pure marketing claims will remain tried and tested methods for attracting customers.

Key Findings

Over the next five years, 50% of respondents expect new legislation and regulations will have a moderate impact on their business

Lifestyle diseases and pollution will be more important concerns for consumers

Overall, 40% of respondents either agree or strongly agree that there is space in FMCG market to invest in healthy or ‘better-for-you’ products

Fresh and Local will be the optimum product positioning for the next five years

Social media and video sharing websites will be the popular advertising channels for FMCG companies over the next five years

Synopsis

Canadean’s Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey examines areas with the most significant cost rises between now and 2021. Additionally, the survey assesses consumer concerns and evaluates future effectiveness of claims and advertising channels. Organizations can also understand latest opportunities and threats within the industry, to validate primary research observations.

What else does this report offer?

Significant cost rises: identifies areas with the most significant cost rises over the next five years within the FMCG industry

Impact of new legislation and regulations: analyzes the effect of change in new legislation and regulations on the business of FMCG companies

Healthier or ‘better-for-you’ products: tracks significance of investment opportunities in healthier or ‘better-for-you’ products

Consumer preference towards ingredients: identifies food ingredients which consumers expect to avoid by 2021

Effectiveness of new product claims: analyzes FMCG industry executives’ opinion about effectiveness of consumers’ new product claims over the next five years

Budget for data analytics: tracks the change in size of budget allocated to data analytics by FMCG companies

Effectiveness of advertising channels: identifies the change in effectiveness of advertising channels by 2021

Reasons To Buy

Organizations can actively optimize their business operations and supply chain management by knowing the areas which will have the most significant cost rises

Organizations can streamline their product portfolio by understanding the consumers’ health issues and concerns

Helps organizations’ to allocate funds towards consumer demand for most effective product claims in various regions

By 2021, organizations can improve their promotional abilities and develop their brand awareness by knowing about the most effective advertising channels


1. Managing increasing costs of complying with legislation and ingredient costs will be key to success in 2021
2. There will be heavy investment in naturally sweetened products through until 2021
3. Fresh and local will be the optimum product positioning in 2021
4. Data analytics budgets will go up by 31% and companies will hire a Chief Analytics Officer
5. Innovation in online advertising will be the defining feature of advertising in 2021

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