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Opportunities for Cheese Innovation in Southeast Asia

Opportunities for Cheese Innovation in Southeast Asia

There is great growth potential for cheese in Southeast Asia. Rapid urbanization, greater travel, and an influx of Western expatriates are creating greater exposure to other cultures and international cuisines, which is an important driver for cheese innovation in the region. There is greater awareness and penetration of milder cheeses like cheddar and mozzarella, due to their versatility for home cooking and immediate consumption, and availability through Western foodservice offerings and international hotel and supermarket chains.

Key Findings
While per capita consumption of cheese is lower than other parts of the world, many countries in Southeast Asia have younger populations, who are open to more Western influences and are digitally savvy.

In comparisons to Southeast Asian consumers in general, Japanese consumers are adventurous with their food choices, with 65% claiming to experiment with new and unusual flavors when shopping for food and drink.

Products that match local taste/flavor preferences strongly appeal to consumers in emerging East Asian markets. 34% agree that it would encourage them to buy a food product, more than any other factor.

Opportunities for Cheese Innovation in Southeast Asia focuses on outlining key consumer attitudes and innovation trends currently impacting the cheese category in Southeast Asia. For the purpose of this research, Canadean has defined Southeast Asia as China, Hong Kong, Japan, Singapore, Malaysia, Indonesia, South Korea, Thailand, Vietnam, and the Philippines.

Your key questions answered:

What are the key consumer trends impacting cheese NPD in Southeast Asia?

What does cheese innovation in the region look like?

How can I align my product offerings to local tastes to succeed?

Reasons To Buy
Gain insight into the key innovation opportunities for cheese in Southeast Asia.

Learn about local tastes, habits, and attitudes and how these influence and impact cheese preferences.

Discover the latest product innovations in cheese from the region.

1. Introduction
2. Consumer Attitudes to Cheese
3. Innovation opportunities
4. Key take-outs
5. Appendix

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