Summary Weather affected consumption of beverages such as soft drinks and beer positively. Beer consumption grows healthily due to the positive economic performance and warmer temperatures, with sophistication growing among consumers. CabCorb (CBC) entered the market for the first time in 2015, gained share and became the third leading brewer in its first year. Victoria and Tona remained the leading brands; this has remained fairly consistent over the years and is unlikely to change in future.
Key Findings Cervecera De Nicaragua maintained its position as leading brewer.
Price and taste drives refillable glass as the most popular pack type for Nicaraguans.
The fastest developing segment was superpremium beer, which grew as a result of the growing sophistication of Nicaraguan consumers.
Imports declined as a result of contraction of imports from Guatemala.
Synopsis Canadean’s Nicaragua Beer Market Insights 2016 Report provides a complete overview of the Nicaragua beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market Data is also available in excel format
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Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects