Netherlands Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Overall Dutch commercial beverage market is expected to remain stable in 2016, whereas growth of beer market is reported to be about 2% in 2015. Better brewing methods, suitable climate, improvements in the economy and innovations have led to increase in demand for beer. The growing health and wellness trend among consumers has also shifted attention towards alcohol free products. Total beer export contracted 1% in 2015 but it was still the third largest exporter across the globe.
Price discounts and opportunities to purchase beer products online are considered to be prominent attributors for high consumption of beer in off-premise.
The selection of specialty beers in supermarkets and the growth of small and micro-breweries has grown further.
Brewers have introduced products with innovative features to gain consumer attention like including sensors in bottles which shows certain colors when an appropriate temperature for consumption is attained.
The growing health and wellness trend among consumers has also shifted attention towards alcohol free products.
Radler beer is popularly sought by consumers during summer.
Canadean’s Netherlands Beer Market Insights 2016 Report provides a complete overview of the Netherlands beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Netherlands beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Netherlands beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Netherlands beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook