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Lego A/S: Consumer Packaged Goods - Company Profile & SWOT Analysis

Lego A/S: Consumer Packaged Goods - Company Profile & SWOT Analysis

Summary

Canadean's Lego A/S: Consumer Packaged Goods - Company Profile & SWOT Analysis contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, mergers & acquisitions, recent developments, key employees as well as company locations and subsidiaries.

Key Findings

This report is a crucial resource for industry executives and anyone looking to access key information about Lego A/S

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Synopsis

The LEGO Group (LEGO) is a developer and manufacturer of toys and gaming products. Its product portfolio includes Lego Friends, Lego Chima, Lego Dimensions, Lego Star Wars, Lego Duplo, Lego Hobbit, Lego Turtles, Lego Juniors, and Lego Bokks. The company operates globally through its subsidiaries. It operates main offices in Enfield, the US; London, the UK; Shanghai, China; and Singapore. The company sells its products through its website shop.lego.com. It operates as a subsidiary of KIRKBI A/S. LEGO is headquartered in Billund, Denmark.

This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.

The SWOT analysis identifies the company’s strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing.

The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.

Reasons To Buy

Enhance your understanding of the company and its position within the industry.

Gain insight into the marketplace, including impacting factors and future challenges.

Boost your business/sales activities by utilising competitor breakdown.

Use the data to formulate your strategic planning, marketing, and competitor intelligence functions.

Key Highlights

The LEGO Group (LEGO) is a developer and manufacturer of toys and gaming products. Its product portfolio includes Lego Friends, Lego Chima, Lego Dimensions, Lego Star Wars, Lego Duplo, Lego Hobbit, Lego Turtles, Lego Juniors, and Lego Bokks. The company operates globally through its subsidiaries. It operates main offices in Enfield, the US; London, the UK; Shanghai, China; and Singapore. The company sells its products through its website shop.lego.com. It operates as a subsidiary of KIRKBI A/S. LEGO is headquartered in Billund, Denmark.


1 Lego A/S
2 Lego A/S - Key Employees
3 Lego A/S - Key Employees Biographies
4 Lego A/S - Major Products and Services
5 Lego A/S - History
6 Lego A/S - Locations and Subsidiaries
6.1 Lego A/S - Head Office
6.2 Lego A/S - Other Locations and Subsidiaries
7 Lego A/S - Business Analysis
7.1 Lego A/S - Company Overview
7.2 Lego A/S - Business Description
8 Lego A/S - SWOT Analysis
8.1 Lego A/S - SWOT Analysis - Overview
8.2 Lego A/S - Strengths
8.2.1 Strength - Strong Product Portfolio
8.2.2 Strength - Strong Financial Performance
8.3 Lego A/S - Weaknesses
8.3.1 Weaknesses - Increasing Trade Receivables
8.4 Lego A/S - Opportunities
8.4.1 Opportunities - Expanding Toys Industry
8.4.2 Opportunities - Expansion through Capacity Increase and Alliances
8.5 Lego A/S - Threats
8.5.1 Threats - Shortage of Skilled Labor in Europe
8.5.2 Threats - Expansion by Competitors
9 Lego A/S - Mergers & Acquisitions and Partnerships
9.1 Lego A/S - M&A and Partnerships Strategy
10 Lego A/S - Recent Developments
11 Appendix
11.1 Methodology
11.2 Disclaimer
List of Tables
Table 1: Lego A/S - Key Employees
Table 2: Lego A/S - Key Employees Biographies
Table 3: Lego A/S - Major Products and Services
Table 4: Lego A/S - History
Table 5: Lego A/S - Subsidiaries

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