Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Summary
The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development.
Key Findings
Beer market was aided by hot summer weather and expansion of the middle class
Brand image plays a vital role as consumers choose European brands
Carlsberg experienced profound growth
Synopsis
Canadean’s Kazakhstan Beer Market Insights 2015 Report provides a complete overview of the Kazakhstan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on- / off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Kazakhstan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Kazakhstan beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Kazakhstan beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
- 1 Data Revisions Summary
- 2 Executive Summary
- 3 Market Context
- 3.1 Market Context
- 3.2 Market Parameters Tables
- 3.3 Legislation and Taxation Tables
- 4 Market Background Briefing
- 5 Market Update
- 5. 1Market Commentary
- 5.2 Packaging Trends
- 5.3 Beer Pricing Tables
- 5.4 Beer Data Tables
- 6 Brewer Profiles
- 7 Appendix
- 7.1 Disclaimer
- 7.2 Methodology & Product Definitions
- 7.3 Map
- List of Tables
- Table 1: Kazakhstan Population Size and Growth, 1991-2017F
- Table 2: Asia Population Size and Growth, 2004-2015F
- Table 3: Kazakhstan Economic Indicators, 2006-2016F
- Table 4: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
- Table 5: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
- Table 6: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
- Table 7: Taxation Base
- Table 8: Historical Excise Rates of Beer
- Table 9: Legal controls on Beer
- Table 10: Tax Burden on Beer @ 5% Abv, 2014
- Table 11: Leading Retail Groups for Beer 2010-2014 (number of outlets)
- Table 12: Beer Key Facts
- Table 13: Top 10 Beer Brands - Volume, 2012-2014
- Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
- Table 15: Licensed Brand Owners and Licensees
- Table 16: Beer Market Valuation (Local Currency), 2013-2015F
- Table 17: Trade Margin Build-Up Model
- Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
- Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
- Table 20: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F
- Table 21: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
- Table 22: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
- Table 23: Commercial Beverage Consumption - Million Liters, 2004-2015F
- Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F
- Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F
- Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F
- Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F
- Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F
- Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F
- Table 30: Beer Market Valuation (Local Currency), 2013-2015F
- Table 31: Beer Consumption by Local Definition, 2011-2015F
- Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F
- Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F
- Table 34: Beer Consumption by Type, 2011-2015F
- Table 35: Beer Consumption by Geographic Scope, 2011-2015F
- Table 36: Beer All Trademarks, 2010-2014
- Table 37: Beer Brands by Local Definition, 2010-2014
- Table 38: Beer Brands by Standard Price Segment, 2010-2014
- Table 39: Beer Brands by Alcoholic Strength, 2010-2014
- Table 40: Beer Brands by Type, 2010-2014
- Table 41: Imported Brands by Origin, 2010-2014
- Table 42: Beer Licensed Brands, 2010-2014
- Table 43: Beer Trademark Owners, 2010-2014
- Table 44: Beer Local Operators, 2010-2014
- Table 45: Beer leading Brewers/Importers, 2010-2014
- Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
- Table 47: Beer Distribution: On vs Off Premise, 2011-2015F
- Table 48: Rosa Brand Volumes 2010-2014
- Table 49: Efes Karaganda Brand Volumes 2010-2014
- Table 50: Shimkent Piv Brand Volumes 2010-2014
- Table 51: Caspian Beverages Holding Brand Volumes 2010-2014
- List of Figures
- Figure 1: Beer Leading Brewers/Importers, 2014
- Figure 2: Beer Consumption by Pack Material/Type, 2014
- Figure 3: Beer Distribution by Channel, 2014
- Figure 4: Beer Consumption by Price Segment, 2014
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