India Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
In India, all commercial beverages saw a growth in 2015 and are likely to continue in 2016. Across the alcoholic beverage industry, consumption reported a robust growth at an overall growth of 11%, with 6% increase in beer market. Though the early monsoons and unusual cyclones affected the small players, big players were unaffected due to strong distribution channel throughout the country. Greater inclination towards social drinking as well as increase in the economic independence of the younger generation due to increased employment, rise in acceptability of drinking and hunt for sensory flavor supported the competitive and dynamic beer market.
Microbreweries captured a significant development in the beer industry by offering both packaged and unpackaged (instant) range of beers.
Indian beer market has traditionally been dominated by lager, explained by a preference for a light, refreshing flavor.
Increase in consumers knowledge regarding premium products helped in springing up the local microbreweries.
Even though there is strong demand and increase in popularity of beer, consumption level was still low because of inconsistent policies, stringent regional regulations, and a bottleneck in supply levels.
Flavored beer is fast growing in popularity especially among urban as a result of sensory flavor experimentation, even among females.
Canadean’s India Beer Market Insights 2016 Report provides a complete overview of the India beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the India beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the India beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the India beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file
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