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The Impact of Today’s Selfie Culture on Beauty Innovation : How brands are adapting product innovations to succeed in today’s image-based selfie era

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The Impact of Today’s Selfie Culture on Beauty Innovation : How brands are adapting product innovations to succeed in today’s image-based selfie era

Summary

The popularization of taking and sharing selfies is creating new opportunities for beauty brands as consumers seek out products that can enhance their photographs as well as bringing the photo-finish effect to real life. The explosion in the popularity of image-based platforms is yet another case of social media changing how consumers interact.

Key Findings

Today’s consumers are highly individualistic and want to express this in their interactions. This has been taken to a new level with image-based social media. Nevertheless, expanded sharing also does mean that consumers are under greater scrutiny and are therefore looking for beauty products which can ensure their appearance, and “brand” is validated positively.

The popularity of “filters” on social media sites and for application to selfies prior to sharing is creating opportunities for brands to inspire their products using the positive connotations of filters on the appearance, engaging image-conscious and digitally savvy consumers.

Synopsis

The Impact of Today’s Selfie Culture on Beauty Innovation delves into this characterizing feature of today’s hyper-connected and digitized society. With our imaged-based culture becoming ever pervasive, this is creating opportunities for beauty brands to capitalize on this rapidly growing consumer trend.

CONSUMER INSIGHT: Access information from our consumer surveys to evidence the impact of the trends

DRIVERS: Understand the key insights, societal drivers, and trends that are growing the market

INNOVATION: See the best examples of innovation, linked to clearly-identified trends

Reasons To Buy

Offers insight into the key demographics that are most likely to be a key focus for innovation.

Identifies and analyzes five key trends being seen within selfie-inspired innovation.

Identifies interesting new and emerging concepts, products, and ideas on offer across product formulation, positioning, and marketing across key beauty categories.

Gain insight and inspiration for innovation programs and new product development.


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