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Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging

Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging

Summary

The global convenient, on-the-go grocery packaging market is expected to grow robustly over the next five years, due to increasing consumer demand for single-serve packaged food and beverages, as they provide a cost-effective, time saving alternative to one-stop grocery shopping. Moreover, busier lives and consumers becoming accustomed to convenient packaging will drive the growth of the on-the-go grocery packaging market. The majority of packaging executives believe that on-the-go grocery products will have high demand during morning hours on a week-day, with other executives identifying high demand for on-the-go grocery products during the afternoon and evening time on a weekend. Furthermore, the majority of packaging executives believe that consumers are occasionally willing to pay a premium for grocery products that can be consumed on-the-go.

Key Findings

Over the past five years, 39% of packaging executives confirm that the demand for on-the-go grocery packaging had a high level of impact on their brand/company

Large companies view plastic as a well suited material for on-the-go grocery packaging, as compared to medium-sized and small companies

Food and soft drinks see high consumer demand for convenient and on-the-go grocery packaging, as identified by 51% and 45% of executives respectively

The highest percentage of executives operating in the Rest of the World agree that on-the-go packaging will reduce the use of packaging material in the grocery market

In total, 50% of respondents from large companies state that being able to use only certain types of packaging is a key challenge for on-the-go grocery packaging designs

Synopsis

Canadean’s Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging report examines executives’ opinions regarding the demand drivers for on-the-go grocery packaging and assesses attributes associated with grocery packaging designed for on-the-go consumption. Categories that are likely to witness increased consumer demand for on-the-go grocery packaging and the challenges associated towards grocery packaging designs are also analyzed.

What else does this report offer?

Focus on level of impact: understand what level of impact the demand for on-the-go grocery packaging has had on brands/companies over the past five years

Suitable packaging materials: identify the key packaging materials suited towards on-the-go consumption in the grocery market

Change in demand: examine the change in demand for grocery packaging positioned around on-the-go consumption over the next five years

Key demand drivers: view the key demand drivers for on-the-go grocery packaging

Categories with high demand: analyze product categories with high consumer demand for convenient, on-the-go grocery packaging

Level of demand for on-the-go groceries: track the level of demand for on-the-go grocery products during morning, afternoon, and evening times on a week-day and weekend

Reduction in packaging: examine why the packaging positioned around on-the-go consumption will mean a reduction in the amount of packaging material used in the grocery market

Attributes influencing packaging design: identify key consumer attributes associated with grocery packaging designed for on-the-go consumption

Important traits by industry: analyze important characteristics by industry involved in grocery packaging design

Premium potential: track consumer willingness to pay a premium for grocery products that can be consumed easily on-the-go

Barriers to overcome: identifies key challenges and their level of impact on grocery packaging designed for on-the-go consumption

Reasons To Buy

Understand the present scenario and t growth prospects of global on-the-go grocery packaging market to help realign business strategies

Venture into potential business opportunities by tracking key industry trends, drivers and threats associated with on-the-go packaging

Identify product categories and end-user markets that have demand for on-the-go grocery packaging to boost sales potential

Expand services globally by highlighting trends related to convenient, on-the-go grocery packaging market categorized by company size and geography

Alter or review pricing strategies for on-the-go packaging products competitively by understanding consumers’ willingness to pay a premium for grocery products that can be consumed easily on-the-go


Introduction
Definitions
Methodology and sample size
Respondent profile
Canadean’s view
The majority of packaging companies, especially small ones, are adjusting to target increased demand for on-the-go packaging
On-the-go grocery packaging demand and its level of impact
Packaging materials appropriate for on-the-go consumption in the grocery market
Anticipated increase in demand for grocery packaging positioned around on-the-go consumption
Key drivers of demand growth for on-the-go grocery packaging
Food and soft drinks record the highest consumer demand for convenient and on-the-go grocery packaging
Product categories with significant growth opportunities for on-the-go packaging
Level of demand for on-the-go grocery products at a given time of a week-day
Level of demand for on-the-go grocery products at a given time of a weekend
Easy to open and Easy to carry will be the most important attributes for pack design over the next few years
Reduction in packaging material used for on-the-go grocery packaging
Significance of consumer attributes associated with on-the-go grocery packaging design
Important attributes by industry involved in grocery packaging design
Difficulty in making certain products ‘on-the-go friendly’ is the challenge which is expected to have significant impact on grocery packaging
Consumer’s incurring additional cost for on-the-go grocery products
Pressing business challenges and expected impact
Appendix
List of Figures
Figure 1: Profile of Respondents
Figure 2: Profile of Respondents
Figure 3: Canadean’s view
Figure 4: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Overall
Figure 5: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Region
Figure 6: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Company types
Figure 7: Packaging materials suitable for on-the-go consumption - Overall
Figure 8: Packaging materials suitable for on-the-go consumption - Region
Figure 9: Packaging materials suitable for on-the-go consumption - Company types
Figure 10: Projected increase in demand for on-the-go grocery packaging over the next five years - Overall
Figure 11: Projected increase in demand for on-the-go grocery packaging over the next five years - Region
Figure 12: Projected increase in demand for on-the-go grocery packaging over the next five years - Company types
Figure 13: Key demand drivers for on-the-go grocery packaging - Overall
Figure 14: Key demand drivers for on-the-go grocery packaging - Region A
Figure 15: Key demand drivers for on-the-go grocery packaging - Region B
Figure 16: Key demand drivers for on-the-go grocery packaging - Company types A
Figure 17: Key demand drivers for on-the-go grocery packaging - Company types B
Figure 18: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Overall
Figure 19: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Region
Figure 20: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Company types
Figure 21: Level of demand for on-the-go grocery products at a given time of a week-day - Overall
Figure 22: Level of demand for on-the-go grocery products during morning time of a week-day - Region
Figure 23: Level of demand for on-the-go grocery products during afternoon time of a week-day - Region
Figure 24: Level of demand for on-the-go grocery products during evening time of a week-day - Region
Figure 25: Level of demand for on-the-go grocery products during morning time of a week-day - Company types
Figure 26: Level of demand for on-the-go grocery products during afternoon time of a week-day - Company types
Figure 27: Level of demand for on-the-go grocery products during evening time of a week-day - Company types
Figure 28: Level of demand for on-the-go grocery products at a given time of a weekend - Overall
Figure 29: Level of demand for on-the-go grocery products during morning time of a weekend - Region
Figure 30: Level of demand for on-the-go grocery products during afternoon time of a weekend - Region
Figure 31: Level of demand for on-the-go grocery products during evening time of a weekend - Region
Figure 32: Level of demand for on-the-go grocery products during morning time of a weekend - Company types
Figure 33: Level of demand for on-the-go grocery products during afternoon time of a weekend - Company types
Figure 34: Level of demand for on-the-go grocery products during evening time of a weekend - Company types
Figure 35: Reduction in packaging material used for on-the-go grocery packaging - Overall
Figure 36: Reduction in packaging material used for on-the-go grocery packaging - Region
Figure 37: Reduction in packaging material used for on-the-go grocery packaging - Company types
Figure 38: Significance of consumer attributes associated with on-the-go grocery packaging design - Overall
Figure 39: Significance of consumer attributes associated with on-the-go grocery packaging design - Region
Figure 40: Significance of consumer attributes associated with on-the-go grocery packaging design - Company types
Figure 41: Important attributes by industry involved in grocery packaging design - Overall
Figure 42: Important attributes by industry involved in grocery packaging design - Region
Figure 43: Important attributes by industry involved in grocery packaging design - Company types
Figure 44: Consumer’s incurring additional cost for on-the-go grocery products - Overall
Figure 45: Consumer’s incurring additional cost for on-the-go grocery products - Region
Figure 46: Consumer’s incurring additional cost for on-the-go grocery products - Company types
Figure 47: Business challenges and their level of impact on on-the-go grocery packaging design - Overall
Figure 48: Business challenges and their level of impact on on-the-go grocery packaging design - Region
Figure 49: Business challenges and their level of impact on on-the-go grocery packaging design - Company types

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