The Future of the Ice Cream Market in Denmark to 2018
The Future of the Ice Cream Market in Denmark to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Ice Cream consumption trends in Denmark, historic and forecast Ice Cream consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years.
Why was the report written? This report provides authoritative and granular data on the Ice Cream market in Denmark and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in Denmark Ice Cream market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Detailed category coverage is provided, covering three product segments that include: Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability.
The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets.
The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country – all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market.
The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing.