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Fresh & Natural Trends in Household Cleaning and Laundry Care

Fresh & Natural Trends in Household Cleaning and Laundry Care


Understanding the importance of Canadean Consumer's Fresh & Natural TrendSights sub-trend is vital for household cleaning and laundry care brands wanting to capitalize on a core consumer concern.


Consumer insight analysis covering 25 countries highlights the key attitudes and behaviors driving fresh and natural household products.

Numerous innovation examples throughout the brief showcase the best-in-class fresh and natural concepts from across the globe.

Key considerations and potential opportunities have been identified based on consumer preferences and recent micro-trends in this field.

Reasons To Buy

How does Canadean Consumer's Fresh & Natural sub-trend apply specifically to household cleaning and laundry care?

Where is innovation occurring within the Fresh & Natural sub-trend and what does it look like?

How can big name brands engage with both mainstream and niche consumer audiences, as interest in natural gains ground?

Key Highlights

Movement towards natural innovation has been driven by consumers creating at-home solutions to their concern over highly chemical products. Supported by social sharing sites like Pinterest and Tumblr, this organic growth has been supported by the household cleaning industry, with relevant packaged innovation that brings trust to the trend.

In household cleaning and laundry, the Fresh & Natural sub-trend of Canadean Consumer's TrendSights represents the point where consumer demand for fresh, sensory indulgence meets their desire for a cleaner, more natural way of living.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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