Market Research Logo

ForeSights: Tooth Friendly Food & Drink - Proactively addressing dental concerns through innovative food and drink formulation

ForeSights: Tooth Friendly Food & Drink - Proactively addressing dental concerns through innovative food and drink formulation


The societal pressure that consumers feel as a result of today’s visual culture continues to impact heavily on their beauty wants and needs. The look and health of teeth are key issues for consumers and opportunities will emerge for food and drinks products created to directly address consumers' health- or beauty-related dental concerns.

Key Findings

Globally, dental cavities are estimated to affect almost 100% of adults (according to the World Health Organization), with 25-44 year olds expressing most concern about the problem, now or in the future.

Over a third of consumers globally are highly concerned about tooth discoloration; an issue related to food and beverage consumption habits, particularly consumption of colored products such as cola and coffee.


ForeSights: Tooth Friendly Food & Drink explores the growing potential for tooth friendly food and drinks formulated and positioned to directly address consumers' health or beauty related dental concerns, such as cavities and tooth discoloration. It was compiled using Canadean's ForeSights methodology, which aims to identify new concepts that could influence the market in fast-moving consumer goods.

Your key questions answered:

Who is most concerned about dental hygiene and beauty related issues?

How do consumption habits of sugary food and drinks impact on consumer's dental health concerns?

How is consumption of colored food and beverages such as coffee influenced by concerns about tooth discoloration?

What opportunities are there for manufacturers to respond to dental concerns?

Reasons To Buy

Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

Understand how new concepts and ideas fit into – or challenge – current consumer trends.

Gain insight and inspiration for innovation programs and new product development.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report