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ForeSights: Skin Microbiome-Friendly Skincare; Skincare products that help protect or enhance your skin's natural microbiome

ForeSights: Skin Microbiome-Friendly Skincare; Skincare products that help protect or enhance your skin's natural microbiome


For well over a century, consumers have been told that bacteria are bad and that soap and cleansers that kill bacteria are good. What if this advice was wrong? A new body of research suggesting that bacteria and microbes invisible to the naked eye may be crucial to skin health has the potential to turn a global skincare market worth more than $100bn upside down. Future innovation may bring us skincare products that seek to enhance or protect the skin's nearly invisible microbial communities.

Key Findings

The skin is the body's largest organ, and is home to roughly 1,000 different bacterial species including some crucial to maintaining skin health.

The skin microbiome – the microbial communities that inhabit the skin – is the first line of defense against disease.

A specialized class of skin bacteria called ammonia-oxidizing bacteria that feed on sweat may be crucial in maintaining skin health.

A new generation of skincare products that maintain or improve the skin microbiome could shake up the skincare market.


ForeSights: Skin-Microbiome-Friendly Skincare introduces the somewhat novel concept that skin health may be heavily influenced by microbial communities residing on the skin, but invisible to the naked eye. Instead of using bacteria-killing soaps and cleaners that may disrupt these communities, a new generation of skincare products that enhance or maintain the skin microbiome could change the skincare industry. This report was compiled using Canadean's ForeSights methodology, which aims to identify new concepts that could influence the market in fast-moving consumer goods.

Your key questions answered:

What is the skin microbiome and what function does it perform?

How did inspiration from an animal cleaning practice called dirt bathing help elevate skin microbiome research?

What role does the hygiene hypothesis play in making the case that the skin microbiome may influence conditions like skin allergies or acne?

What kind of specific skincare benefits may result by spritzing a skincare spray that is rich in live bacteria cultures onto the skin?

Common products like hand sanitizer and soap can damage the skin microbiome. How might future products avoid damaging the skin microbiome?

Reasons To Buy

Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

Understand how new concepts and ideas fit into – or challenge – current consumer trends.

Gain insight and inspiration for innovation programs and new product development.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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