Summary Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.
Key Findings Over half of the global population now live in cities. This is expected to grow to two thirds by 2050, putting huge pressure on urban housing.
Micro-housing is eco-friendly. A person living in a micro-housing unit may use just a third of the energy of a person in a normal-sized unit.
Tiny houses are not only physically small, but can cost as little as 10% of the cost of building a standard-sized home.
Micro-housing could help ease or even reverse a trend that has seen Millennial consumers moving back in with their parents.
Online shopping could help ease the space crunch inherent in micro-housing. Subscription shopping could also benefit as it reduces storage needs.
Synopsis ForeSights: Micro-Housing investigates a new type of housing geared toward single-person households, including younger consumers. This report identifies major drivers of the micro-housing trend, looks at different types of micro-housing, and examines possible implications for packaged goods marketers.
Reasons To Buy Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into – or challenge – current consumer trends.
Gain insight and inspiration for innovation programs and new product development.