Recipes that use carbonated soft drinks as an ingredient in foods ranging from cakes to meat marinades are a common feature on various social media platforms and the Internet. There is untapped potential to commercialize this trend and develop product lines that target the scratch-cooking and food-space.
Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Understand how the concept of cooking carbonates fits with current consumer trends.
Gain insight and inspiration for repositioning carbonated soft drinks as a food ingredient.
Reasons To Buy
How can manufacturers reignite the stagnating carbonates market?
What are the different avenues through which carbonated soft drinks can expand usage occasions?
How can brands effectively market and promote carbonates as a food ingredient?
65% of consumers who drink carbonated soft drinks cook an evening meal from scratch at least a few times a week.
Nearly a quarter of consumers rank familiarity with or trust in the name of the manufacturer or brand as the highest priority when choosing food and drinks. Co-branding with food manufacturers will thus reassure skeptical consumers and help expand the carbonates category's existing consumer base.