Market Focus: Trends and Developments in the Prepared Meals Sector in Ireland
This report brings together consumer insight and market data to provide a comprehensive brief of the Irish Prepared Meals market. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories.
Busy Lives will drive the growth of Prepared Meals products as more working couples and single- person households prefer ready-to-eat products
Irish consumers prefer modern retail formats due to the convenience they offer, as well as the competitive prices, discounts, and promotions that retailers are able to extend to consumers
The Irish Prepared Meals market is fragmented in the Ready Meals category, with the presence of both national and international players while both the Meal Kits and Pizza categories have high market concentration
Economic recession has resulted in a reduced number of eating out occasions, thereby driving the growth of Prepared Meals in Ireland
Ready Meals is the largest category with a 50.3% market share in 2013.
Busy Irish consumers are seeking Prepared Meals that offer convenience and are ready-to-eat or have reduced preparation time. The fast pace of urban and modern life has also led the Irish population to seek indulgent products to treat themselves. Furthermore, while marketers have catered to the health-conscious population by launching low-fat and low-sodium variants; increased demand for restaurant-style food and international and ethnic recipes among the affluent section of the population will influence marketers to launch new ranges of differentiated Prepared Meals products.
Reasons To Buy
This overview of the consumer and market dynamics of the Irish Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.