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FMCG Industry Business Confidence Report H2 2016

FMCG Industry Business Confidence Report H2 2016

Summary
Respondents feel that the overall business confidence index for H2 2016 (July 2016–December 2016) has remained constant compared to H1 2016 (January 2016–June 2016). Moreover, an increasing number of respondents state that the current economic conditions are stable and the future outlook remains positive in anticipation of trends such as rising demand for FMCG products from emerging economies particularly from rural areas, improvement in economic conditions of developed countries, digitization of FMCG sales and marketing activities. Despite of rising new competition, the threat of substitute products and services within the FMCG industry, companies are planning to increase their focus on protecting and growing market share and retaining their customers, over the next six months.

Key Findings
Overall, 52% of executives rate the current economic environment as stable, whereas 15% of respondents indicate that the economic condition is very favorable or favorable.

Economic conditions are expected to be more favorable in Asia in H2 2016 compared to H1 2016.

The percentage of respondents who showed positive change in consumer confidence has decreased significantly in H2 2016 compared to H1 2016.

FMCG industry executives operating in North America and Asia-Pacific expect sales to grow by 6.0% and 4.2%, respectively, in H2 2016.

Executives with business operations in the Rest of the World have become more concerned about cyber crime and health epidemics in H2 2016 as compared to H1 2016.

Synopsis
Canadean’s FMCG Industry Business Confidence Report H2 2016 examines executives’ opinion on the business environment over July 2016–December 2016. It also highlights existing economic conditions, supplier price variations, sales performance, industry and company growth outlook, spending patterns, and key priorities. Additionally, it provides information categorized by region and presents a comparison with H1 2016 (January 2016–June 2016) wherever applicable.

What else does this report offer?

Current state of the global economy: examines prevailing economic conditions globally and across various regions

Company and industry growth outlook: provides industry executives’ expectations towards their company’s growth prospects and that of the industry over the next six months

Change in consumer confidence: analyzes FMCG industry executives’ opinion about the change in customer confidence during H2 2016

Supplier prices projection: determines expected changes in supplier prices across various categories and their impact on business confidence

Change in staff headcount and sales performance: tracks expected changes in staff headcount and sales for H2 2016 among industry executives globally

Significant investment activities: highlights various areas in which industry executives intend to invest over the next six months

Business concerns: provides information about potential business concerns indicated by survey respondents for H2 2016

Key priorities: identifies top priorities of industry executives operating in various regions

Reasons To Buy
The report will benefit organizations and allow them to make effective business strategy decisions by knowing the prevailing business conditions and sentiment within the FMCG industry

Organizations will be supported in business expansion decisions by providing information about projected changes in sales performance and supplier prices

Helps to improve operational efficiency of the organization by knowing about key priorities and the main concerns of FMCG industry executives

Helps to alter investment allocation by understanding key focus areas highlighted by survey respondents during H2 2016


Introduction
Definitions
Methodology and sample size
Respondent profile
Confidence indexes
Economic State, growth prospects and consumer confidence
Existing economic environment
Industry and company growth outlook
Expected change in consumer confidence
Supplier prices, staff headcount and sales performance
Supplier prices expectations
Anticipated change in staff head count and sales projections
Anticipated change in spend on key activities
Business concerns and organizational priorities
Level of concerns and expected impact
Significance of potential business priorities
Appendix
List of Figures
Figure 1: Confidence Index- H1 2016-H2 2016
Figure 2: Current economic condition - Overall (H2 2016) comparison (H2 2016-H1 2016)
Figure 3: Current economic condition - Region
Figure 4: Current economic condition - Region - H2 2016-H1 2016
Figure 5: Current economic condition - Those who operate and do not operate in a region
Figure 6: Industry and company growth prospects - Overall
Figure 7: Industry and company growth prospects - Overall - In detail - comparison (H2 2016-H1 2016)
Figure 8: Industry and company growth prospects - Region
Figure 9: Industry and company growth prospects - Region - H2 2016-H1 2016
Figure 10: Anticipated variation in consumer confidence - Overall (H2 2016) comparison (H2 2016-H1 2016)
Figure 11: Anticipated variation in consumer confidence - Region
Figure 12: Anticipated variation in consumer confidence - Region - H2 2016-H1 2016
Figure 13: Projected change in supplier prices - Raw material - Overall and regional
Figure 14: Projected change in supplier prices - Raw material - Regional - H2 2016-H1 2016
Figure 15: Projected change in supplier prices - Semi-finished products - Overall and regional
Figure 16: Projected change in supplier prices - Semi-finished products - Regional - H2 2016-H1 2016
Figure 17: Projected change in supplier prices - Packaging - Overall and regional
Figure 18: Projected change in supplier prices - Packaging - Regional - H2 2016-H1 2016
Figure 19: Projected change in supplier prices - Ingredients - Overall and regional
Figure 20: Projected change in supplier prices - Ingredients - Regional - H2 2016-H1 2016
Figure 21: Staff headcount and sales outlook - Regional - H2 2016-H1 2016
Figure 22: Expenditure projection on key activities - Overall
Figure 23: Expenditure projection on key activities - Overall - H2 2016-H1 2016
Figure 24: Top five business concerns - Region
Figure 25: Business concerns - Overall and regional - A
Figure 26: Business concerns - Overall and regional - A - H2 2016-H1 2016
Figure 27: Business concerns - Overall and regional - B
Figure 28: Business concerns - Overall and regional - B - H2 2016-H1 2016
Figure 29: Top five organizational priorities - Region
Figure 30: Organizational priorities - Overall and region
Figure 31: Organizational priorities - Overall and region - Change compared to H1 2016

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