Estonia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

1 Data Revisions Summary

2 Market Context

2.1 Market Parameters Tables

2.2 Legislation and Taxation Tables

3 Market Background Briefing

4 Market Update

4.1 New Products and Photo Shots

4.2 Beer Pricing Tables

4.3 Beer Data Tables

5 Brewer Profiles

6 Appendix

6.1 Disclaimer

6.2 Methodology, Wisdom Attributes & Product Definitions

6.3 Map

List of Tables

Table 1: Estonia Population Size and Growth, 1987-2018F

Table 2: East Europe Population Size and Growth, 2005-2016F

Table 3: Estonia Economic Indicators, 2007-2017F

Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F

Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F

Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal Controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands - Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

Table 16: Trade Margin Build-Up Model

Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F

Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 25: Beer Market Valuation (Local Currency), 2014-2016F

Table 26: Beer Consumption by Local Definition, 2012-2016F

Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 29: Beer Consumption by Type, 2012-2016F

Table 30: Beer Consumption by Geographic Scope, 2012-2016F

Table 31: Beer All Trademarks, 2011-2015

Table 32: Beer Brands by Local Definition, 2011-2015

Table 33: Beer Brands by Standard Price Segment, 2011-2015

Table 34: Beer Brands by Alcoholic Strength, 2011-2015

Table 35: Beer Brands by Type, 2011-2015

Table 36: Imported Brands by Origin, 2011-2015

Table 37: Beer Licensed Brands, 2011-2015

Table 38: Beer Private Label Brands, 2011-2015

Table 39: Beer Trademark Owners, 2011-2015

Table 40: Beer Local Operators, 2011-2015

Table 41: Beer leading Brewers/Importers, 2011-2015

Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 44: Saku Brand Volumes 2011-2015

Table 45: A Le Coq Brand Volumes 2011-2015

Table 46: Viru Olu Brand Volumes 2011-2015

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Estonia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Summary
Overall the Estonian beer market declined 2% in 2015 compared to 2014. The major reason behind the contraction was average weather during the key summer months and also declining population. Excise tax increase (up by 15% in 2015) also had negative impact to the beer market. Estonians were increasingly inclined towards off-premise beer consumption influenced by unfavorable economic conditions. The rise in prices further hampered on-premise consumption. Off-premise held 93% of beer volume with large modern retail chains dominating the share followed by discount channel.

Key Findings
Across the overall alcoholic drinks, volume shrank 24 th hl, with beer attributable for the majority of this.

Beer consumption declined by 2% due to the decline in population, along with an average summer and the increase in taxes.

The Estonian beer market remains dominated by lager, which comprised 97% share. This segment saw a drop of 3% in 2015 commensurate with the decline of the entire market.

Private Label brands saw an overall decline by 7% in 2015 as the price difference between Private Labels and branded products diminished as the excise duty increased.

Metal cans and kegs market share grew by 1%. Cans were the most prominent pack type with 33cl, 56.8cl and 50cl sizes being the most popular ones.

Synopsis
Canadean’s Estonia Beer Market Insights 2016 Report provides a complete overview of the Estonia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Estonia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Estonia beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Estonia beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects