El Salvador Beer Market Insights Report 2016
The El Salvadorian beer industry experienced growth in 2015, primarily driven by the industry leader La Constancia and its robust distribution network. Low inflation rate in 2015 also added a boost to consumption due to the rise in disposable income which allowed consumers to stretch for more variety of products. Beer across the price segments recorded a positive growth, with discount and mainstream being the most dominant segments. Off-premise accounted for about 71% market share which will remain the most dominating channel in future. Discounts and provision to purchase products online are considered to be a prominent attributor for such a high share.
Consumers are migrating from discount to mainstream beer aided by growing demand for quality products.
Within the off-premise channel, modern retail accounts for a third while the remaining two-thirds is held by the traditional retail channel.
The introduction of microbreweries in the country will aid in attracting young adults who see beer as a part of their lifestyle.
Canadean’s El Salvador Beer Market Insights 2016 Report provides a complete overview of the El Salvador beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the El Salvador beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the El Salvador beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the El Salvador beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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