Destination Market Insights: Balkans

Destination Market Insights: Balkans


With over 28 million arrivals visiting Croatia, Bulgaria, Romania, and Slovenia in 2015, the Balkans is fast becoming a leading tourism destination in Europe. With numerous cultural UNESCO sites, picturesque winter and summer locations, alongside cheap and accessible accommodation and travel options available the region has seen year on year growth, with 2015 seeing over 7% growth in arrivals. Such advantages have placed the Balkans in a positive position, with Canadean expecting to see 38 million visitors to arrive by 2020. Among the Balkan countries, Croatia consistently leads as the top destination in the region, but smaller markets such as Slovenia are increasing at a fast rate.

Key Findings

A major boost for Balkan tourism is European Union (EU) funding for regional projects. Implemented to boost cooperation among former warring states, the EU has identified a number of tourism projects related to cultural and ecotourism.

Priority areas of funding include a project for promoting tourism in the Lower Danube Region shared by Romania and Bulgaria.


Canadean’s report – “Destination Market Insights: Balkans” provides detailed information on the Balkans inbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Balkans’s inbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in Balkans’s inbound tourism sector.

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Croatia, Bulgaria, Slovenia and Romania’s Inbound Travel & Tourism sector

• Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

• Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Regional Snapshot
Romania Key Trends, New Developments
Main Source Markets – Hungary & US
Bulgaria Key Trends, New Developments
Main Source Markets – Turkey & Greece
Croatia Key Trends, New Developments
Main Source Markets – United Kingdom & Poland
Slovenia Key Trends, New Developments
Market Data
About Canadean
List of Tables
Table 1: Key Statistics, 2015
Table 2: Inbound Trips (in 000s)
Table 3: Inbound Trips (in 000s)
Table 4: Inbound Trips (in 000s)
Table 5: Inbound Trips (in 000s)
Table 6: Trans-European Transport Projects in the Balkans
Table 7: Table 7: Top Hotel Groups in the Balkans, 2015
List of Figures
Figure 1: International arrivals, by purpose of visit
Figure 2: Romania, Tourism Expenditure
Figure 3: International arrivals, by purpose of visit
Figure 4: Bulgaria, Tourism Expenditure
Figure 5: International arrivals, by purpose of visit
Figure 6: Croatia, Tourism Expenditure
Figure 7: International arrivals, by purpose of visit
Figure 8: Slovenia, Tourism Expenditure
Figure 9: Seats Available, 2009-2020
Figure 10: Balkans, Number of Hotel Establishments

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