Croatia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Summary Beer holding majority of share in the overall alcoholic beverage category experienced a 5% growth as the hot summer weather and increase in tourists drove volumes up. Increase in tourism also increased the on-premise consumption of beer. Can being more convenient pack format, grew by 27% in 2015. Leading brands recorded better sales of can than PET. Lager, the favorite of most of the consumers in the market continued to be the main beer type with a share of 94%. The leading international brand was Loewenbrau with a share of 25%, Holsten with a share of over 12% and Lasko Zlatorog held a share of 9%. All three brands saw an increase in volume due to the strength of their brand owners.
Key Findings Beer saw good growth as tourism and hot summer weather increased demand.
Lager continued to hold onto the majority of the beer volume consumption as this was the preferred option for many of the domestic consumers as well as the tourists entering the country.
Craft beer gained popularity and was considered the segment with the largest growth potential.
The discount segment leapt forward by 15% driven by B-brands that main player offered in cans.
Price was often the main driver for consumers when looking for a beer to buy and the beers to see the highest growth were the ones that did not increase their prices as much.
The premium segment saw a reduction in volume of around 4% as consumers looked for either cheaper discount or mainstream brands or reached into the super premium segment for craft beers.
The introduction of craft beers brought with it beers that had a higher level of alcohol to consumers attention.
Synopsis Canadean’s Croatia Beer Market Insights 2016 Report provides a complete overview of the Croatia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy Gain an in-depth understanding of the dynamics and structure of the Croatia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Croatia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Croatia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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