Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market
Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Over half of Ice Cream consumption in France is driven by the pursuit of indulgence
German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste
French consumers look to Ice Cream to help them relax and escape from their busy lives
French consumers seek value, but are willing to trade-up pay more for indulgence
French consumers are not motivated to buy products for ethical attributes alone
Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 2008–2018 for France and nine other countries, to give a global context
The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future
Examples of international and France-specific product innovation targeting key consumer needs
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Ice Cream consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.