Consumer and Market Insights: Wine in New Zealand
The Wine market in New Zealand is forecast to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while the Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in New Zealand's Wine market. Glass is the most commonly used packaging material while Screw Top is the commonly used closure type.
The Wine market in New Zealand is forecast to register a CAGR of 1.2% during 2015-2020.
Consumers in New Zealand are opting for value for money products in the Wine market.
The Still Wine category has the highest volume share in the overall Wine market.
The Sparkling Wine category is forecast to grow at a CAGR of 3.2% during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel in New Zealand's Wine market.
Villa maria and Brancott estate are the leading brands in the Sparkling Wine category in New Zealand.
Canadean’s Consumer and Market Insights report on the Wine market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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