Consumer and Market Insights: Wine Market in the UAE

Consumer and Market Insights: Wine Market in the UAE


The Wine market is forecast to register high growth both in value and volume terms during 2015-2019. Rising prices of alcoholic beverages is influencing UAE’s consumers to opt for Wine products that offers better value for money. The Sparkling Wine category is forecast to register high growth in value terms during 2015-2019.

Key Findings

The Still Wine category is forecast to register fastest growth at a high CAGR of 21.9% in 2015.

On-Trade is the leading distribution channel in the UAE Wine market in 2014.

Glass packaging material is forecast to register high growth with a CAGR of 19.6% during 2015-2019.

Hardys and Nino Franco Prosecco Rustico are the popular brands in the Wine market in the UAE.


Canadean’s Consumer and Market Insights report on the Wine market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass and others; container data for: Bottle and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for UAE's Wine market
Historic and forecast consumption in UAE's Wine market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in UAE's Wine market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in UAE's Food market
Leading distribution channels (value terms) in UAE's Wine market
Leading distribution channels ((value terms) by category
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Brand Share
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the Mega-trends
For key trends in UAE's Wine market
How the trend is influencing consumption in UAE's Wine market
How to target the trend in UAE's Wine market
How the trend will evolve in UAE's Wine market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in UAE's Wine market
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
About Canadean
List of Tables
Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AED
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis –key packaging material, type and closure, 2014
Figure 11: Growth in key packaging material, type and closure, 2015-2020
Figure 12: Brand share analysis by categories, 2015

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