Consumer and Market Insights: Wine Market in Turkey
Stable economic growth along with a large young population base will drive the Wine market in Turkey. Still Wine is the largest category in value terms while the Fortified Wine is forecast to register fastest growth during 2015-2019.
The Wine market in Turkey will register high growth in value terms during 2015-2019.
Hypermarkets & Supermarkets is the leading distribution channel in the Turkish Wine market in 2014.
Glass is the predominantly used packaging material accounting for 97.8% share in 2015.
Selection and Inci Damlasi are the popular brands in the Wine market in Turkey.
Canadean’s Consumer and Market Insights report on the Wine market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board and others; container data for: Bottle, Bag-in-Box and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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