Consumer and Market Insights: Wine in Thailand
Thailand’s Wine market is expected to register high growth during 2015-2020 supported by a large young population base with rising disposable incomes. The market is led by the Still Wine category while the Sparkling Wine category is forecast to register fastest growth in volume terms during 2015-2020. On-trade transactions account for the highest distribution share of Wine in the market. Accolade Wines is the leading player in the country.
The Thai Wine market is expected to grow at a CAGR of 6.2% in value terms during 2015-2020.
The purchasing pattern of the Thai consumers remains unaffected in the Wine market.
The Still Wine category has the highest volume share in the overall Wine market.
The Sparkling Wine category is expected to gain market share during 2015-2020.
Stopper is the commonly used closure type in the Thai Wine market.
Hardys is the leading brand in Still Wine and Sparkling Wine categories in Thailand.
Canadean’s Consumer and Market Insights report on the Wine market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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