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Consumer and Market Insights: Wine in Russia

Consumer and Market Insights: Wine in Russia

Summary
Russia Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category has the highest volume share in 2015, whereas Sparkling Wine category is projected to be the fastest growing during 2015-2020. An increase in the number of singletons in Russia is driving Wine makers to launch Wines in ‘single-serve’ formats. Further, of late, the Russians have been shifting their alcohol preference from vodka and beer to Wines and whiskies.

Key Findings
The Wine market in Russia is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015

The Sparkling Wine category is forecast to register the fastest value and volume growth during the forecast period

Hypermarkets & Supermarkets is the leading distribution channel in Russia's Wine market

Moskovskoe and Rossiiskoe Igristoe are the most popular brands of Sparkling Wine in Russia

Stopper is the commonly used closure type in the Russian Wine market

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Consumer level trends: Top four consumer trends which influence Wine products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for Russia's Wine market
Impact of exchange rate fluctuations on Russia’s Wine market
Degree of trade up/down in Russia's Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Russia’s Wine & Spirits market
Leading distribution channels (volume terms) in Russia's Wine market
Leading distribution channels (volume terms) by category
Innovation examples
New products launched in Russia’s Wine market
Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in Russia's Wine market
Private label growth (in volume terms) compared to brands
Packaging
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure/outer (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Russia's Wine market:
How the trend is influencing consumption in Russia's Wine market
How to target the trend in Russia's Wine market
How the trend will evolve in Russia's Wine market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Wine market in the future
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in RUB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RUB
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

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