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Consumer and Market Insights: Wine in the Netherlands

Consumer and Market Insights: Wine in the Netherlands

Summary
The Netherlands Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category has the highest volume share in 2015, whereas Sparkling Wine category is projected to be the fastest growing during 2015-2020. A decrease in per capita GDP and disposable income per household during 2010-15, is leading the Dutch consumers to opt for value-for-money Wine products. The online Wine market in the Netherlands is poised for significant growth in future backed by strong internet penetration.

Key Findings
Of the three categories analyzed, Sparkling Wine is forecast to be the fastest growing value category, registering a CAGR of 5.4% during 2015-2020

The Wine market in the Netherlands account for more than three-fourth of the overall Wine & Spirits sales in 2015

Private label products had high market penetration of 26.5% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

Novel & Experiential and Product Specificity are the major trends that are driving sales in the Netherlands Wine market

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Metal; container data for: Bottle, Can - Drinks and Carton

Consumer level trends: Top four consumer trends which influence Wine products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Netherlands Wine market
Impact of exchange rate fluctuations on the Netherlands Wine market
Degree of trade up/down in the Netherlands Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Netherlands Wine & Spirits market
Leading distribution channels (volume terms) in the Netherlands Wine market
Leading distribution channels ((volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in the Netherlands Wine market
Private label growth (in volume terms) compared to brands
Packaging
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure/outer (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Netherlands Wine market:
How the trend is influencing consumption in the Netherlands Wine market
How to target the trend in the Netherlands Wine market
How the trend will evolve in the Netherlands Wine market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Wine market in the future
Examples of New Product Development
New products launched in the Netherlands Wine market
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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