Consumer and Market Insights: Wine in Japan
The Wine market in Japan is analyzed to be growing at a higher growth rate during 2010 – 2015. Depreciation of Japanese Yen (JPY) against US$ have slightly affected the market growth and consumption pattern. However, with relatively stable exchange rates projected during 2015-2020, the Wine market will also revive and grow at a moderate rate. Overall, Still Wine is estimated to be the most dominant and fastest growing category during 2015 – 2020. Consumer trends such as Single Lifestyle and Environmental Responsibility have influenced product consumption in the current scenario.
Of the three categories analyzed, Still Wine will be largest as well as fastest growing value category, registering a CAGR of 5.2% during 2015-2020
Sales through On-trade transactions account for nearly half of the overall Wine distribution in Japan
Davide Campari-Milano S.p.A. and Mercian Corporation are the leading market players in the country
Glass is the only packaging material used in the Japanese Wine market
Going ahead, demand for private label products and the emerging concept of sommelier services by online retailers will contribute to the market growth over the next five years
Canadean’s Consumer and Market Insights report on the Wine market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle
Consumer level trends: Top four consumer trends which influence Wine products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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