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Consumer and Market Insights: Wine in Japan

Consumer and Market Insights: Wine in Japan

Summary
The Wine market in Japan is analyzed to be growing at a higher growth rate during 2010 – 2015. Depreciation of Japanese Yen (JPY) against US$ have slightly affected the market growth and consumption pattern. However, with relatively stable exchange rates projected during 2015-2020, the Wine market will also revive and grow at a moderate rate. Overall, Still Wine is estimated to be the most dominant and fastest growing category during 2015 – 2020. Consumer trends such as Single Lifestyle and Environmental Responsibility have influenced product consumption in the current scenario.

Key Findings
Of the three categories analyzed, Still Wine will be largest as well as fastest growing value category, registering a CAGR of 5.2% during 2015-2020

Sales through On-trade transactions account for nearly half of the overall Wine distribution in Japan

Davide Campari-Milano S.p.A. and Mercian Corporation are the leading market players in the country

Glass is the only packaging material used in the Japanese Wine market

Going ahead, demand for private label products and the emerging concept of sommelier services by online retailers will contribute to the market growth over the next five years

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Consumer level trends: Top four consumer trends which influence Wine products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Japanese Wine market
Impact of exchange rate fluctuations on the Japanese Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Japanese Wine & Spirits market
Leading distribution channels (volume terms) in the Japanese Wine market
Leading distribution channels ((volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Packaging
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure/outer (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Japan's Wine market:
How the trend is influencing consumption in Japan's Wine market
How to target the trend in Japan's Wine market
How the trend will evolve in Japan's Wine market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Wine market in the future
Examples of New Product Development
New products launched in Japan’s Wine market
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in JPY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to JPY
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Wine market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020

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