Consumer and Market Insights: Wine Market in Italy
Italy’s Wine market is forecast to grow at a low rate in both value and volume terms during 2015-2019. Still Wine has the highest volume share in Italy’s Wine market while the Sparkling Wine category will gain market share in value terms during 2015-2019. Stopper is the preferred closure type used in Italy’s Wine market.
The Sparkling Wine category is forecast to register fastest growth in value terms during 2015-2019.
Hypermarkets & Supermarkets leads the distribution for all categories in the Wine market.
Glass is the preferred packaging material used in the Italian Wine market.
Tavernello is the leading brand in the Still Wine category.
Canadean’s Consumer and Market Insights report on the Wine market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning