Consumer and Market Insights: Wine in Ireland
The Irish Wine market is led by Still Wine category, which is the leading category in value as well as volume terms, whereas the Sparkling Wine category is expected to register fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the Irish Wine market. Campari, Buckfast and Jacob’s Creek are some of the leading brands in Ireland’s Wine market.
The Wine market in Ireland is forecast to register a CAGR of 2.2% in value terms during 2015-2020.
The Sparkling Wine category is forecast to register the fastest volume growth.
The Vermouth segment is expected to gain maximum share growth within the Fortified Wine category.
Stopper is the commonly used closure type in Ireland’s Wine market.
Davide Campari-Milano S.p.A. is the leading player in Fortified Wine category in Ireland.
Canadean’s Consumer and Market Insights report on the Wine market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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