Consumer and Market Insights: Wine Market in Chile
Summary
The Consumer and Market Insights: Wine Market in Chile report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
Chile is one of the fastest growing economies in Latin America and the macroeconomic parameters indicates growth in the medium and long term
Chile's Wine market is forecast to grow at a lower rate in value terms during 2014-2019 compared to 2009-2014
Rising prices of alcoholic beverages has resulted in consumers choosing better value for money products
The Fortified Wine category is forecast to be the fastest growing category with a CAGR of 3.7% during 2014-2019
Wine accounted for 79.0% of Wine & Spirits sales in Chile in 2013
Stopper and Screw Top are the preferred closure types in Chile’s Wine market
Synopsis
The report on the Wine sector in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence Wine consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report introduction and definitions
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Chile Wine market
- Historical and projected consumption in the Chile Wine market
- Degree of trade up/down-trade in the Chile Wine market
- Market volume of Chile Wine by category
- Historical and project market value of Chile Wine by category
- Winners and losers in the Chile Wine market
- Segment share of the category and change in market share in the Chile Wine market
- Category level pricing in the Chile Wine market
- Retailer and packaging
- Leading retailers in the Chile food market
- Leading distribution channels in the Chile Wine market
- Leading distribution channels by category in the Chile Wine market
- Chile Wine market by type of packaging
- Chile Wine market by type of packaging closure/outer
- Chile Wine market by type of packaging, forecasted
- Private label performance compared to national brands in the Chile Wine market
- Leading companies in the Chile Wine market by category
- Leading brands in the Chile Wine market by category
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Chile Wine market
- How the trend is influencing consumption in the Chile Wine market
- How to target the trend in the Chile Wine market
- How the trend will evolve in the Chile Wine market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Innovation examples
- New product examples launched in the Chile Wine market
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Country indicators – overall beverages value and volume, 2014
- Table 2: Market value analysis in CLP and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (CLP) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (CLP, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall beverages, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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