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Consumer and Market Insights: Wine in Bulgaria

Consumer and Market Insights: Wine in Bulgaria

Summary
The Wine market in Bulgaria is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while Fortified Wine is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Wine categories. Glass is the most commonly used packaging material while Stopper is the commonly used closure type in the Bulgarian Wine market.

Key Findings
The Wine market in Bulgaria is forecast to register a CAGR of 4.8% during 2015-2020.

The Fortified Wine category is forecast to register the fastest volume growth.

The White Wine segment is expected to gain maximum share growth within the Still Wine category.

Stopper is the commonly used closure type in the Bulgarian Wine market.

Telish and Todoroff are the leading Still Wine brands in Bulgaria.

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for Bulgaria's Wine market
Impact of exchange rate fluctuations on Bulgaria’s Wine market
Degree of trade up/down in Bulgaria's Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Bulgaria’s Wine & Spirits market
Leading distribution channels (volume terms) in Bulgaria's Wine market
Leading distribution channels (volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in Bulgaria's Wine market
Private label growth (in volume terms) compared to brands
Packaging
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure/outer (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

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