Consumer and Market Insights: Wine in Bulgaria

Introduction

Report Scope

Country Context

Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for Bulgaria's Wine market

Impact of exchange rate fluctuations on Bulgaria’s Wine market

Degree of trade up/down in Bulgaria's Wine market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Bulgaria’s Wine & Spirits market

Leading distribution channels (volume terms) in Bulgaria's Wine market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Penetration of private label by category in Bulgaria's Wine market

Private label growth (in volume terms) compared to brands

Packaging

Wine market by type of packaging material/container (in volume terms)

Wine market by type of packaging closure/outer (in volume terms)

Wine market by type of packaging, forecast(in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

List of Tables

Table 1: Market value analysis in BGN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to BGN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

Consumer and Market Insights: Wine in Bulgaria

Summary
The Wine market in Bulgaria is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while Fortified Wine is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Wine categories. Glass is the most commonly used packaging material while Stopper is the commonly used closure type in the Bulgarian Wine market.

Key Findings
The Wine market in Bulgaria is forecast to register a CAGR of 4.8% during 2015-2020.

The Fortified Wine category is forecast to register the fastest volume growth.

The White Wine segment is expected to gain maximum share growth within the Still Wine category.

Stopper is the commonly used closure type in the Bulgarian Wine market.

Telish and Todoroff are the leading Still Wine brands in Bulgaria.

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning