Consumer and Market Insights: Wine in Bulgaria
Summary
The Wine market in Bulgaria is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while Fortified Wine is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Wine categories. Glass is the most commonly used packaging material while Stopper is the commonly used closure type in the Bulgarian Wine market.
Key Findings
The Wine market in Bulgaria is forecast to register a CAGR of 4.8% during 2015-2020.
The Fortified Wine category is forecast to register the fastest volume growth.
The White Wine segment is expected to gain maximum share growth within the Still Wine category.
Stopper is the commonly used closure type in the Bulgarian Wine market.
Telish and Todoroff are the leading Still Wine brands in Bulgaria.
Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
- Market Overview
- Value and volume analysis for Bulgaria's Wine market
- Impact of exchange rate fluctuations on Bulgaria’s Wine market
- Degree of trade up/down in Bulgaria's Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Retail Landscape and Key Distribution Channels
- Leading retailers in Bulgaria’s Wine & Spirits market
- Leading distribution channels (volume terms) in Bulgaria's Wine market
- Leading distribution channels (volume terms) by category
- Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Bulgaria's Wine market
- Private label growth (in volume terms) compared to brands
- Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)
- Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Market value analysis in BGN and US$, 2010-2020
- Table 2: Market volume growth analysis, 2010-2020
- Table 3: Exchange rate fluctuations: US$ to BGN
- Table 4: Market volume growth, by category, 2015-2020
- Table 5: Segment level analysis by category, 2015
- Table 6: Average price per litre comparison by categories
- Table 7: Leading retailers
- Table 8: Leading brands by category, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Market volume analysis, 2010-2020
- Figure 3: Consumers purchase behavior -Trading up/down, 2015
- Figure 4: Market volume share analysis by category, 2015
- Figure 5: Market value growth analysis by category, 2010-2020
- Figure 6: Historic and forecast value analysis by category, 2010-2020
- Figure 7: Change in market share by category, 2015-2020
- Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
- Figure 9: Leading distribution channels, overall Wine market, 2015
- Figure 10: Leading distribution channels by category, 2015
- Figure 11: Brand share analysis by category (by volume), 2015
- Figure 12: Private label penetration by category, 2015
- Figure 13: Private label and brand share growth, 2012-2015
- Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015
- Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020
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