Consumer and Market Insights: Wine Market in Brazil
Brazil’s Wine market is forecast to grow at a higher rate in volume terms during 2015-2019 compared to 2010-2015. Inflation in Brazil has resulted in consumers trading down to Wine products that offer value for money. Still Wine has the highest volume share in Brazil’s Wine market. On-Trade sales lead the distribution channels for all the categories.
The Still Wine category is forecast to register high growth in value terms during 2015-2019.
Stopper and Screw Top are the preferred closure types in Brazil’s Wine market.
Fortified Wine accounts for a higher share of private label penetration compared to Sparkling Wine and Still Wine.
Concha Y Toro is the leading brand in Still Wine category.
Canadean’s Consumer and Market Insights report on the Wine market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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