Consumer and Market Insights: Wine Market in Brazil

Consumer and Market Insights: Wine Market in Brazil


Brazil’s Wine market is forecast to grow at a higher rate in volume terms during 2015-2019 compared to 2010-2015. Inflation in Brazil has resulted in consumers trading down to Wine products that offer value for money. Still Wine has the highest volume share in Brazil’s Wine market. On-Trade sales lead the distribution channels for all the categories.

Key Findings

The Still Wine category is forecast to register high growth in value terms during 2015-2019.

Stopper and Screw Top are the preferred closure types in Brazil’s Wine market.

Fortified Wine accounts for a higher share of private label penetration compared to Sparkling Wine and Still Wine.

Concha Y Toro is the leading brand in Still Wine category.


Canadean’s Consumer and Market Insights report on the Wine market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Report Scope Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Market value and volume for Brazil 'swine market
Historical and projected consumption in Brazil's Wine market
Degree of trade up/down in Brazil's Wine market
Market volume of Brazil's Wine by category
Historical and project market value of Brazil's Wine by category
Winners and losers in Brazil's Wine market
Average category level pricing in Brazil's Wine market
Segment share of the category and change in market share in Brazil's Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in Brazil's Wine/ Spirits market
Leading distribution channels in Brazil's Wine market
Leading distribution channels by category in Brazil's Wine market
Wine market by type of packaging
Wine market by type of packaging closure/outer
Wine market by type of packaging, forecasted
Contents Brand and Private Label Share
Penetration of private label by categories in Brazil's Wine market
Private label performance compare to national brands in Brazil's Wine market
Leading brands in Brazil 'swine market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadian
List of Tables
Table 1: Market value analysis in BRL and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (BRL and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (BRL, USD) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall food, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Private label penetration by categories, 2014
Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014

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