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Consumer and Market Insights: Wine in Brazil

Consumer and Market Insights: Wine in Brazil

Summary
The Wine market in Brazil is forecast to grow at a CAGR of 3.8%, in value terms during 2015-2020. Among all categories, Still Wine category is expected to register the fastest value growth during 2015-2020. On-trade transactions leads the overall Wine distribution. Chandon and Sangue De Boi are the leading brands in the Brazilain Wine Market. Price conscious Brazilian consumers are seeking affordable and discounted Wines. Further Imported Wines will continue to be popular with Brazilian Wine consumers.

Key Findings
The Wine market in Brazil is forecast to witness growth at a CAGR of 3.8% during 2015-2020.
The Sparkling Wine category is forecast to register the fastest volume growth during 2015-2020.
The Red Wine segment is expected to gain maximum share growth within the Still Wine category.
Private Labels are gaining market share from brands in the Brazilian Wine market.
Value and Localism the key consumer trends driving the growth in the Brazilian Wine market.

Synopsis
Consumer and Market Insights report on the Wine market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Paper & Board; container data for: Bottle and Bag-In-Box
Consumer level trends: Top four consumer trends which influence Wine products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Brazilian Wine market
Impact of exchange rate fluctuations on the Brazilian Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Brazilian Wine & Spirits market
Leading distribution channels (volume terms) in the Brazilian Wine market
Leading distribution channels (volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in the Brazilian Wine market
Private label growth (in volume terms) compared to brands
Packaging
Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure/outer (in volume terms)
Wine market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Consumer trend framework and explanation of the sub-trends
For key trends in the Brazilian Wine market:
How the trend is influencing consumption in the Brazilian Wine market
How to target the trend in the Brazilian Wine market
How the trend will evolve in the Brazilian Wine market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Wine market in the future
Examples of Product Development
Products launched in the Brazilian Wine market
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
List of Tables
Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BRL
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailersTable 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Wine market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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